
Yonge-Dundas Square is located within the Downtown Yonge Business Improvement Area (BIA). City of Toronto councillor Kyle Rae has pointed to Times Square in New York City as a model to emulate, with its canyon of billboards and animated advertising screens.
Other projects in the immediate area include the redevelopment of the Eaton Centre, the construction of a new retail and cinema complex to the north, called 10 Dundas East (formerly Toronto Life Square (and before that known as "Metropolis")), and the construction of 33 Dundas Street East to the south-east (on the corner of Victoria and Dundas), formerly the home of Olympic Spirit Toronto. On October 22, 2007, Rogers Media announced that it would buy this building as a new home for its Citytv and Omni Television stations.[13] This new studio space is now operational.
http://en.wikipedia.org/wiki/Yonge-Dundas_Square