Wall Decor In Fairwood Fast Foods, Hong Kong.Fairwood (Chinese: 大快活, SEHK: 0052) is a fast food chain offering Chinese and Western food at affordable prices. Founded in December 1972[1] in the Tsuen Wan district of Hong Kong, its current headquarters are located in North Point. Since that time, the company has grown to 98 outlets all over Hong Kong (94 fast food, 2 cafes and 2 specialty restaurants) and 13 locations in Mainland China including major cities such as Shenzhen, Guangzhou and Beijing.Behind Café de Coral, Fairwood is the second largest fast food chain in Hong Kong and serves over 100,000 customers each day.
New logo
The SARS outbreak in 2003 had a negative impact on the fast food industry in Hong Kong and as a result, Fairwood conducted research and subsequently rebranded itself. It contracted graphics designer Alan Chan to design its new logo, that of a "jumping man" which is made to resemble the Chinese character for "big" (大).
Overnight, Fairwood changed all the signs on its stores.
The new store concept, designed by Steve Leung and Yasumichi Morita featured shades of orange, vinyl material, and an overall vibrant look that was intended to increase the restaurant's appeal.
http://en.wikipedia.org/wiki/Fairwood_(restaurant)
